Ijaz Ali
Building scalable web & mobile products from concept to production — 10+ years of experience across Fintech, Real Estate, E-commerce & Blockchain.
10+
Years Experience
15+
Products Shipped
Full Stack
Web + Mobile + Backend
Leadership
Hired, Mentored & Led Teams
About
Product Ownership & Architecture
Led multiple products from concept to production, owning UI/UX, frontend/mobile architecture, and delivery. Made architecture-level decisions across web and mobile platforms focusing on scalability, performance, and maintainability. Actively monitored post-launch performance, stability, and user experience improvements.
Product Ownership & Architecture
Led multiple products from concept to production, owning UI/UX, frontend/mobile architecture, and delivery.
Architecture-Level Decisions
Made architecture-level decisions across web and mobile platforms focusing on scalability, performance, and maintainability.
Post-Launch Monitoring
Actively monitored post-launch performance, stability, and user experience improvements.
How I Work
You see what I build — here's how I think
Principles that shape every engagement: make risk visible early, ship in small releases, and build systems that outlast the project.
Problem first
I map the business bottleneck before writing a line of code, not just the feature request.
Architecture second
Clean, scalable, documented systems that the next engineer can pick up without a handoff call.
Ownership by default
From UI/UX to production monitoring — I own the outcome, not just the tickets assigned to me.
Production mindset
Performance, error monitoring, and rollback plans are part of the build, not an afterthought.
Small, reviewable releases
Ship in increments that are easy to review, test, and revert if something goes wrong.
Built for handover
Code and docs are written so another team can take over the project with minimal ramp-up.
Career
Work Experience
A decade across classifieds, e-commerce, blockchain fintech, and luxury real estate.
Senior Associate (Web & Mobile Applications)
Cognizant Technology Solutions
- Worked across multiple client engagements spanning Fintech & Banking (Tabadulat), Real Estate & Properties, and Home Renovation platforms (RenoHome).
- Led and managed the delivery of web and mobile applications, overseeing architecture, feature development, and production stability across client projects.
- Acted as a key point of contact for clients and stakeholders, translating business requirements into scalable technical solutions.
- Managed and coordinated an offshore development team, providing technical guidance, task planning, code reviews, and delivery oversight.
- Contributed hands-on to frontend and mobile development using modern frameworks, ensuring performance, scalability, and consistent user experience.
Lead Software Engineer (Web & Mobile Applications)
AIQU / TASC Consultancy – DAMAC Properties
- Partnered with senior stakeholders across Digital Marketing, HR, Information Security, and MD Office to deliver scalable web and mobile solutions.
- Led the migration of the DAMAC Properties website from Gatsby to Next.js, building the platform with Next.js, TypeScript, and Contentful CMS.
- Contributed to the DAMAC Living mobile application using React Native, focusing on feature development, performance optimization, and production stability.
- Designed & improved the BFF layer using AWS Lambda, integrating CommerceTools, Contentful, & multiple backend services.
- Managed Instapage landing pages with Salesforce integration, increasing conversions by 10% and lead generation by 25%.
- Supported secure payments using Adyen, Apple Pay, and bank transfers.
- Managed DAMAC Group websites, including CMSs, CI/CD pipelines, and deployments.
Lead Software Engineer (Web & Mobile Applications)
Fasset - Blockchain Services
- Hired, mentored and led a front-end development team for both Web and Mobile, resulting in 40% faster delivery times.
- Collaborated with cross functional teams, including product managers and back-end engineers, to meet the project milestones 100%.
- Conducted PR reviews, ensuring high-quality user experiences and optimized performance, resulting in a 15% reduction in production bugs and an increase in code quality.
- Scaled exchange and corporate Mobile Apps from scratch for multiple countries, and managed the Fex-admin dashboard.
- Focused on testing, contributed to architectural decisions and code quality by writing unit tests, maintained 80% test coverage using SonarCloud for coding standards.
- Built and managed core Crypto trading functionalities, including Buy, Sell, Swap, Withdraw, Deposit, Staking, On and Off-ramp.
- Integrated Lean SDK, Easy Paisa, enabling multiple bank payment transfers, increasing transaction success rates by 20%.
Senior Software Engineer in Salesforce Commerce Cloud (Mobile & Web)
Systems Limited
- Contributed and led E-Commerce projects, including Shoebacca PWA and Frette, maintaining direct communication with clients, resulting in 100% client satisfaction.
- Designed and implemented the Salesforce Headless POS system, improving the user experience and functionality.
- Supervised a team of developers, providing mentorship, conducting PR reviews, and ensuring coding standards for high-quality deliverables.
- Collaborated closely with the Magento PWA team, contributing to the development and optimization of features.
- Integrated 'Pay Later' functionality with seamless coordination with the PayPal team, enhancing payment options.
- Worked on diverse mobile applications, such as AimFit and RenoHome, delivering intuitive user interfaces and efficient performance.
- Payment gateway integrations: PayFort, ccAvenue, Stripe, PayPal.
Software Engineer - Web & Mobile
Dubizzle Labs - EMPG Group
- Had the opportunity to work on well-known platforms, including Bayut.com, Dubizzle.com, Zameen.com, and OLX.com.pk, as well as other products during the company's growth phase.
- Designed and built Lamudi.pk from scratch using Next.js, achieving a 60% improvement in page load speed.
- Migration of applications from a legacy codebase to modern technologies such as React and Next.js, improving maintainability by 40% and reducing technical debt.
- Created the User Portfolio and Dashboard feature to manage property listings and advertisements, streamlining the user experience and improving the functionality of the platform.
- Took ownership of feature development, conducted code reviews, and collaborated closely with the product team to refine requirements and deliver optimal solutions.
Frontend Developer - Web
Kodeforest
- Developed WordPress themes from scratch with a custom page builder, reducing theme development time by 35%.
- Converted PSD templates to WordPress with custom plugins & SEO semantic coding.
Selected Work
Featured Projects
Products shipped end-to-end — from architecture and UI/UX to production monitoring.
DAMAC Properties Website
Luxury real estate platform for DAMAC Properties (UAE).
DAMAC Living Mobile App
Resident-facing mobile application for DAMAC communities.
Fasset (Blockchain & Fintech Platform)
Shariah-compliant fintech platform for digital asset trading.
Tabadulat (Shariah-Compliant Trading App)
Private fintech trading application (NDA).
Frette (Salesforce Commerce Cloud)
Multi-country luxury e-commerce platform.
Dubizzle / OLX / Bayut / Zameen / Lamudi
Large-scale classifieds and real estate platforms (EMPG Group) across UAE & Pakistan.
Toolbox
Skills & Technologies
A full-stack toolkit spanning frontend, mobile, backend, DevOps, design, and AI tooling.
Frontend
Mobile
AI & Modern Tools
Styling
CMS
Backend & DB
Testing
DevOps
Architecture
Design
Payments
Background
Education & Achievements
B.Sc in Information Technology
University of Education · 2011–2014
Merit based Laptop Holder
2018
High CGPA, Merit Based Scholarship
2018
Languages
Get In Touch
Let's build something great
Open to Lead / Senior Engineering roles and select consulting engagements across web, mobile, and product architecture.